Easy SEO for Therapists & Coaches: Proven Ways to
Get Found Online and
Grow Your Practice

Easy SEO for Therapists & Coaches

A step-by-step course to help you show up on Google, attract your ideal clients, and fill your caseload—without overwhelm or tech confusion.

Overhead view of a person using a laptop on a desk with a smartphone, notebook, pen, closed books, and a framed photo.

Is this you?

You're a talented, compassionate therapist, social worker, counselor, psychologist, wellness, life, or executive coach…

But your website isn't bringing in the clients you want.
Maybe you’ve tried writing blog posts or tweaking your homepage, hoping to build your caseload, but still feel like you're invisible online.
You want more of the right clients—without relying solely on sites such as Psychology Today or word-of-mouth.
And you don’t have a big budget to buy ads to get more clients or the energy to market yourself to therapy clients.

You don’t have gobs of money to spend to hire an SEO consultant.

If that sounds familiar, you’re in the right place. SEO for Therapists is designed just for you.

Imagine This for Your Business...

You have a steady flow of new client inquiries landing in your inbox—week after week. Before long, you’ve got a waitlist. You’re no longer worrying about where your next client will come from. In fact, your services are in such high demand that you can raise your rates.

You’re working fewer hours, earning more, and attracting the kinds of clients you love to work with.

This isn’t a pipe dream. This is exactly what SEO can do for your practice

Person wearing light-colored jeans and beige loafers, sitting on a chair with legs crossed against a plain background.

What if...

  • Your ideal clients could easily find you on Google

  • Your website reflected your voice, your values, and your specialties

  • You understood how to increase your Google ranking—without feeling like you need a marketing degree

  • You felt in control of your online visibility, instead of guessing or Googling at midnight

  • Your website helped more ideal clients find you

  • You increased your business

A hand holding a magnifying glass with the word "SEO" on a yellow background.

Introducing: SEO for Therapists & Coaches

A comprehensive, therapist-friendly course that teaches you how to:

  • Get found by clients who are actively searching for help

  • Write and structure your website so it ranks in search results

  • Use keywords, directories, and blog posts strategically

  • Learn the right way to blog and plan content that matters for SEO

  • Increase traffic to your website

  • Build trust and visibility—without ads or social media overload

  • Optimize Your Search Engine Optimization

  • Become confident using SEO tools to market your business

Heather England SEO Course trainer in blue shirt leaning against a pillar at the Nelson Atkins Museum in Kansas City Missouri

Hi, I’m Heather.

I’m a therapist and a coach and just like you, I had the same frustrations about my website not ranking on Google. When I first opened my practice, I had lots of clients, and then during the pandemic, I had too many. But after that, my business slowed down.

I hired a whiz-bang group to help me improve SEO, and I paid them an enormous amount! But guess what? They didn’t do enough and I didn’t learn a methodical way to continue to boost SEO.
I didn’t have a strategic SEO plan that I could easily implement myself.

I began talking with other therapists and coaches who wanted to increase their business and were intimidated by SEO.

As a veteran, Mom, and small business owner, I’ve learned that I can figure out how to do just about anything. And I wanted to learn how to use SEO to grow my business and get more clients.

I researched, read, and watched videos about SEO and then I created a strategic plan for my business that I could implement and maintain.

Then I decided to turn everything I learned into a course so that you could benefit from the hours upon hours I spend becoming an SEO expert.

What You’ll Learn

Here’s a peek inside the program

Keywords

It all starts with the words your ideal clients are typing into Google. You’ll learn how to uncover high-impact keywords that match your services, specialties, and location—so your website shows up in the right searches at the right time.

Content SEO

Good content is what turns clicks into clients. I’ll teach you how to write blogs, service pages, and FAQs that not only rank—but also resonate. You’ll learn how to create helpful, human content that boosts your visibility and builds trust.

Local SEO

Want to show up in the “therapists near me” map pack? Local SEO is key. You’ll learn how to optimize your Google Business Profile, use local keywords, and build local authority—so you become the go-to therapist in your area.

Link Building

To rank on Google, your website needs authority. In this module, you’ll learn how to build ethical, relevant backlinks through directories, collaborations, and guest content. No spammy tricks—just real relationships and smart visibility.

Technical SEO

Behind-the-scenes settings can make or break your SEO. We’ll walk through site speed, mobile optimization, clean URLs, and sitemap setup—so your site runs smoothly and ranks stronger.

Strategy and Maintenance

SEO isn’t one-and-done—it’s a long game. You’ll get an easy-to-follow strategy for tracking your results, maintaining your momentum, and continuing to grow your Google ranking.

Workspace with laptop, yellow mug, notebook, and woven basket with white flowers on a white desk.

This course is perfect for you if...

✓ You’re a therapist in private practice who wants steady inquiries from the right clients.

✓ You’ve heard SEO is important… but honestly? It feels a little mysterious (and overwhelming).

✓ You’re ready to do the work—as long as someone shows you what to do.

✓ You’ve tried Googling SEO tips but just want someone to explain it in plain English.

✓ You’d rather grow organically than rely on ads or social media hustle.

✓ You want to learn SEO without spending a fortune—or wasting hours on it.

✓ You want simple, step-by-step guidance from someone who gets both therapy and marketing.

Course Content

Module 1: SEO Basics for Therapists
Understand what SEO is, why it matters, and how it works for your practice.

Module 2: Finding Your Ideal Keywords
Learn how to identify what your clients are searching for—and how to use those words effectively.

Module 3: Website Optimization (On-Page SEO)
Structure your site, write service pages, and create blog content that gets noticed.

Module 4: Building Authority (Off-Page SEO)
Get found beyond your website—through backlinks, directories, and online visibility.

Module 5: Technical SEO Made Simple
Speed, mobile usability, site security, and other essentials—made easy.

Module 6: Local SEO for Therapists
Show up in your city or state with Google Business Profile and location-based searches.

Module 6: SEO for Virtual Therapists
Learn how to reach clients in your target markets.

Module 8: Tracking & Maintaining Your SEO Success
Use free tools to monitor your progress and make simple updates that keep your traffic growing.

Plus Free Bonus Content

BONUS 1: SEO Checklist

BONUS 2: Video: Common SEO Mistakes (and How to Avoid Them)

BONUS 3: Video: Blogging Best Practices

BONUS 4: Recommended Tools to Optimize Your SEO

BONUS 5: SEO Website Audit Checklist

BONUS 6: How to Use an SEO Content Strategy

Person holding a smartphone next to a laptop displaying a keyword research screen.

What’s Included

  • 40+ short, actionable self-paced, short video lessons

  • Downloadable handouts, worksheets, and templates

  • Real-world examples from therapist websites

  • Links to the SEO Resources you need

  • Lifetime access + future updates

  • Bonus templates and content

  • A free surprise bonus!

  • Optional add-on: personalized SEO audit (limited spots)

Sign Up to get access now

SEO for Therapists

$147.00

Get access to the SEO for therapists course. A step-by-step, therapist and coach friendly guide to growing your private practice with search engine optimization, without the overwhelm. Learn how to attract more of your ideal clients, show up in Google searches and build a sustainable stream of inquiries using proven SEO strategies. 

Whether you’re just starting out or ready to level up your online presence, this course will walk you through exactly how to get found. Let’s make your website work for you.

Frequently Asked Questions

  • Nope! This course is designed for therapists and coaches—not web developers. Everything is broken down into simple, step-by-step lessons with clear explanations and visuals. If you can update your website or write a blog post, you can do this.

  • You’ll have lifetime access to all the course materials, including future updates. Go at your own pace, revisit modules anytime, and stay up to date as SEO best practices evolve.

  • Yes! In fact, this is a great time to learn SEO. Starting with a strong foundation means your site will be built to grow with you—without having to backtrack or start over later.

  • Yes! Whether you run the group or want to build your personal brand within it, the SEO strategies taught in this course can help you attract the right clients and stand out in your niche—even if you're sharing a group site.

  • No expensive software required! I’ll show you how to use free or low-cost tools to do keyword research, track performance, and optimize your site. A list of recommended tools is included as a bonus.

  • SEO is a long game. Some changes (like improving your Google Business Profile) can help in weeks, while content and backlink strategies build over months. The good news? The effort compounds—and keeps working long after you’ve hit publish.

  • While no one can guarantee a specific number of clients (because SEO results depend on many factors—like your location, niche, competition, and consistency), this course will absolutely give you the tools, strategies, and structure to improve your visibility and attract more of the right people over time.

    Think of SEO as planting seeds. When you implement what you learn consistently, those efforts grow—bringing you more traffic, more inquiries, and ultimately more of your ideal clients. The therapists who see the best results are the ones who apply what they learn and stay the course.

    If you’re ready to show up and put in the work, this course will show you how to do it smartly and sustainably.